Digital Marketing Training

Logmax Softech- BEST DIGITAL MARKETING TRAINING IN LUCKNOW

 

Want to become an expert in Digital Marketing? Learn Digital Marketing at the Best Digital Marketing Company in Lucknow. Logmaxsoftech is a leading digital marketing training institution in Lucknow. Our highly qualified faculty has more than 10 years of experience in the field. Learn how to grow your business and generate leads with Logmaxsoftech. The 20+ modules will teach you everything that is required for digital marketing. You can also get great support from the faculty with any questions or doubts. Logmax Softech is your best option for digital marketing. It will allow you to start your career with a great salary and help you get your first job.

 
 
 

WHY SHOULD YOU CHOOSE US?

FLEXIBLE TRAINING

Flexible timings allow you to choose the timings that work best for you.

LIFE TIME QUERY SUPPORT

You can always reach us online for support.

PLACEMENT SUPPORT

Our Placement Team is here to help you find your dream job.

HYBRID TRAINING

Online lectures & class content available for any time learning & revision

AFFORDABLE FEES

logmaxsoftech offers a digital marketing course at a very affordable price.

MOST-ADVANCE CURICULUM

“We offer the most current curriculum industry, which is regularly updated…

LEADING FACULTY

Our faculty are the best in the industry and have a big. Experience of over 4+ years in the industry

COURSES EXTRA

Logmaxsoftech offers only one option: Internship, Assignment, and Practical Exercise.

 
 
 

MODULE-1 SEO

 

Search Engine Optimization

After completing this course, you will be able to:

  • Your first SEO campaign for your website is now live.
  • Learn how search engines work, including the key Google Algorithm modifications.
  • Explain the impact of personalised and local search on Google.
  • Analyze competitor websites and conduct keyword research.
  • Learn SEO considerations for web hosting and servers.
  • Learn the basics of SEO and the best practices for optimizing page content.
  • Recognize the importance and benefits of off-site optimization for SEO.
  • Make use of key SEO tools, such as Google Search Console.

 

 

ON PAGE OPTIMIZATION

 
  • Keyword Research
  • Keyword Density
  • Alt Tags
  • H1 Tags
  • Site Analysis
  • Meta Tags
  • Meta Description
  • Title Tags
  • URL Structure
  • Internal Linking
  • Original,Effective & Keyword Reach Content
  • Sitemaps
  • Txt
  • Blog Installation & Posting
  • W3C Validation
  • Track Of Target Keywords
 

OFF PAGE OPTIMIZATION

 
  • Directory Submission
  • Classifield Submission
  • Social Bookmarking
  • Article Submission
  • Press Release Submission
  • Guest Blog Posting
  • Blog Submission
  • RSS Submission
  • Forum Posting
  • Link Bulding
  • Resiprocal Linking
  • Do Follow Blog Commenting
 
 

MODULE-2 SMM

 

Social Media Marketing

After completing this course, you will be able to:

  • Learn what Social Media is and how you can use it to your advantage
  • Learn how Social Media fits in your Digital Marketing Strategy
  • Create a clear social media strategy and define your objectives
  • Identify the benefits and disadvantages of each main channel
  • Get insights into Social Media Analytics
  • Engage with social media platforms and monitoring tools

What is social?

  • What is the purpose of social media?
  • Social Media Practice

Setting your Goals and Objectives

  • Defining Your Objectives
  • The social media lifecycle

How to choose the right platform for you

  • Recognizing opportunities
  • Get the information you want
  • Restrictions

 

 
 
 

MODULE-3 GA

 

Google Analytics

After completing this course, you will be able to:

  • Create your own cost-effective CRO strategy
  • Optimize conversion paths on your website
  • Your qualitative and quantitative insights can be used to gather information
  • Transform insights into actionable optimization recommendations

Introduction to Conversion Optimization

  • What is Conversion Optimization?
  • Introduction to Testing Approaches and Methodologies
  • The clarity in defining your business goals and key performance indicators (KPIs) you are looking to improve

Introduction to Conversion Optimization

  • What is Conversion Optimization?
  • Introduction to Testing Approaches and Methodologies
  • The clarity in defining your business goals and key performance indicators (KPIs) you are looking to improve

 

google analytics
 
 

Digital Analytics Key Components and Terms

  • Google Analytics: Setting up
  • Account Structure
  • Setting Objectives

Universal Analytics

  • User ID
  • Measurement Protocol
  • The Migration Process

Product Integrations

  • AdWords
  • Google Search Console

Measuring Success

  • Setting up Goals
  • Conversion reporting
  • Benefits of Ecommerce Tracking

Administration

  • User Management
  • Account Configuration & Setting up
  • Troubleshooting Analytics Installation
  • Get custom alerts

Google Analytics Report

  • Interpreting the data
  • Segmentation
  • Dashboards and Shortcuts
  • Real-time Reporting
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversion reports
  • Sharing Reports
 

MODULE-4 GA

Google Adwords

After completing this course, you will be able to:

  • Learn the mechanics and terminology of the bidding auction.
  • With a thorough understanding of the various Setting and keyword match types, create campaigns and ad group
  • Create compelling ad copy, and implement all the basic extensions available to you.
  • Basic tracking set up for the Google Conversion Pixel
  • To improve campaign performance, pull reports and apply standard optimization techniques (e.g keyword mining and bid adjustments).

 

 

What is PPC?

  • Introduction to Google Adwords/PPC
  • Terminology

Tracking Options

  • Conversion tracking
  • Connecting accounts

Ad and Ad extensions

  • How to create great ads copy
  • Extensions for ads

Quality Score & Bidding

  • What is quality score?
  • How to improve your quality score

 

Keywords and Match type

  • Keyword Methodology
  • Match types
  • Negative keywords

Account creation & access

  • Account structure
  • Reporting and setting up
  • Setting Goals Campaign

  

MODULE-5 WD

Website development

After completing this course, you will be able to:

  • Understanding the concept of website hosting, domains and CMS
  • Design and develop your own website
  • Marketing your website effectively
  • Selecting the right platform for your site

 

Introduction to Internet & Web

  • Understanding the World Wide Web and Internet
  • Hosting website
  • Domain management: Understanding the basics
  • Understanding the mail exchange server
  • Understanding the differences between hostings

Introduction to Content Management System.

  • Introduction to WordPress
  • Understanding Woo-commerce
  • Introduction to Opencart and Magento, two other CMS for ecommerce
  • Web development: Understanding the latest technologies

Introduction to internet and web

  • Understanding performance metrics
  • Speed up your website
  • Different guidelines for website optimization

 

MODULE-6 EMP

 

Email Marketing

After completing this course, you will be able to:

  • Learn how email marketing fits in your digital marketing strategy
  • Use best practices principles to design and structure your newsletter. Be aware of the benefits and drawbacks of permission-based marketing and email.
  • To test your campaigns, learn how to add tracking and conversion metrics into your newsletter.
  • Learn more about the various tools available for email marketing and campaign control
  • You can start to create successful email campaigns.

 

Introduction to Email

  • A brief introduction to email marketing and how it fits in with a digital marketing strategy.
  • Email and permission-based marketing: The pros and cons, types of email, goals and metrics, and legal considerations

Get Started

  • Establishing email marketing campaigns
  • Learn how to create striking newsletter designs that adhere to international best practices
  • How email marketers should structure newsletter content

Content and Development

  • How to properly write, develop, and finally send an email
  • Guidelines and best practices for email development and sending

Email Marketing Optimization

  • Email marketing campaigns can be optimized effectively
  • How to use conversion and performance metrics in your marketing efforts
  • How to properly implement tracking on your newsletter in order to test your campaigns and ensure top results
 
 

MODULE-7 CO

Conversion Optimization

After completing this course, you will be able to:

  • Create your own cost-effective CRO strategy
  • Optimize conversion paths on your website
  • Gather qualitative and quantitative insights
  • Transform insights into actionable optimization recommendations
  • Learn the pros and cons of different testing methods and approaches

Introduction to Conversion Optimization

  • What is conversion optimization?
  • Introduction to testing methods & approaches
  • The clarity in defining your business goals and key performance indicators (KPIs) you are looking to improve

CRO Tools & Proven Strategies

  • Personal targeting & user discovery
  • Considerations for landing page and e-commerce

Proven and tested optimization methodology

  • Schedule testing and timeline
  • Web analytics and important metrics
  • Live testing and tools
  • Analytics on customer experience
  • Segmentation behavioural and technology-based testing
  • Wireframing
  • Introduction to various testing tools
  • Monitoring and analysis of results